It’s not abnormal for beard stylists to become icons in their own right. The wizards abaft Kelsey Lu’s sculptural masterpieces, Lily Allen’s Pepto-pink bob, and the Kardashians’s butt-grazing sew-ins accept admiring their own allotment of the spotlight. But Masami Hosono of Vacancy Project doesn’t do beard for acclaimed bodies — she doesn’t alike do colour — and her address is a neon-accented alcove in the East Village. Her acceleration to NYC figure cachet came back she accidentally acquaint an evidently non-y Instagram about a new appraisement structure. “Starting April, I am equalising women and men’s haircut. They will both be $80,” she wrote. “I consistently wondered why we abstracted our beard styles based on gender? It’s absolutely assorted in a spectrum of preference! Abounding of my audience additionally analyze gender aloof or transgender so…the aim is a gender aloof salon. Cheers!”
In the after-effects of the 2016 election, back gender and character were hotly debated topics, the action resonated adamantine with Hosono’s anomalous and auto clients. And a Masami makeover has never aloof been about hair. Her punky crops and nouveau mullets are done mostly on wthe stylist calls “major change” clients, bodies waccept accomplished commodity in their claimed activity — a breakup, a relocation, a gender alteration — that calls for a beginning aesthetic. Hosono doesn’t appetite to aloof be a hairstylist either. She’s additionally modeled for Helmut Lang and Sandy Liang, launched a zine, and spearheads the annual queer-friendly ball affair Ladylike, to accession money for women’s organisations. Best recently, Hosono launched a affable Instagram account, @cashonly.jp, which she describes as a “gaysian affable channel.” i-D talked to Hosono about why beard is so abundant added than that.
Why did you alpha Vacancy Project?I was acid beard in Tokyo for about six years, and I confused to New York Burghal in 2012. I came actuality for sightseeing and I absolutely admired NYC because it’s such a active city, so I absitively to move here. I formed at two altered beard salons afore I opened Vacancy Project. I didn’t absolutely affliction whether or not I had my own beard salon but I had a lot of artistic people, audience and friends, and I aloof accomplished that a lot of beard salons bisect by gender, and I capital to do a gender-neutral beard salon. I anticipate [everywhere] will be all gender-neutral in the future.
How has your accord to your own beard afflicted over the years?My beard was consistently short. I aloof adulation activity to beard salons. I go to beard salons too much, so I’m consistently activity short, short, short.
What’s the aboriginal crew you bethink getting?I absolutely capital to go short. The aboriginal time I got a abbreviate crew I
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